Digital Marketing is a process of reaching out to and engaging with your customers through digital media such as internet, email and mobile.
There are 4 pillars of Digital Marketing.
- Digital Hubs
These are the websites of your business, blogs you are writing and online store presence you have in digital world.
- Social networks
These are social network accounts of your business on facebook, instagram, twitter, linkedin, pintrest and so on.
- Search presence
You have to have your business presence with dominating keywords using both organic and inorganic presence.
- Email Listing
You will get emails from your customers during sign up and nurture your email list which helps you in future email marketing automation.